Cruz Caldera

646.957.7736 · cruz [at] cruzcaldera [dot] com

Experience:

Photo Representative Intern, Patricia McMahon USA, Inc., New York, NY 09/10 – 12/10

Support for principals at photo rep agency with a roster of 20+ photographers, stylists & set designers

· Assisted agents with portfolio review meetings, portfolio management and sourcing for clients

· Developed mailers for client meetings, archived tear sheets and updated portfolios

· Supported with information technology (IT) management troubleshooting

· Assisted with production on various photo shoots, including set setup & miscellaneous errands

Director of Operations & Marketing, DK Display Corp., New York, NY 10/06 – 6/10

Business manager for visual display company with yearly sales of $8.5mil; 700+ orders; 200+ clients in North America, South America & Europe

· Integral management team member involved in goal planning, problem solving & staff evaluation

· Directed overall marketing and strategic planning programs

· Led and directed inbound and outbound site operations to ensure operations staff executed service agreements at, or above client standards

· Managed and oversaw administrative functions to ensure all workflow was processed efficiently and met all compliance requirements. Led weekly status/informational meetings

Office & Retail Manager, Clay of the Land Pottery, Berkeley, CA 8/02 – 6/06

Managed office & retail functions of pottery and gardening company with over $300,000 yearly sales

· Prepared invoices, receipts and purchase orders for shipping and receiving products

· Assisted with inventory, bookkeeping and daily sales reports

· Maintained customer and wholesalers’ databases

· Hired, trained and supervised employees

Marketing/Sales Intern, Rolling Stone Magazine & SONY Electronics, New York, NY 6/01 – 8/01

One of eight nationally selected interns picked to work on a team to develop an evolutionary and strategic marketing campaign for the SONY MD Walkman

· Responsible for a unique SONY Electronics product-placement media project

· Researched, analyzed and aided in sales strategies regarding existing or potential clientele and competition for Rolling Stone technology sales director

Other Work History:

Photo Assistant, Luca Luca, Scott Mac Donough, Marketing Director, New York, NY 02/11

Photo Assistant, Vikram Pathak, Photographer, New York, NY 10/10

Client Assistant, Greenberg Brand Strategy Studios, Berkeley, CA 1/04 – 3/06

Student Orientation Event Coordinator, Stanford University, Stanford, CA 5/00 – 10/00

Education: Stanford University, Stanford, CA; Major: Psychology, Class of 2000

Skills: Photoshop · Lightroom · Quick Books Pro · Microsoft Office Suite · Mac/PC proficient

Organization · Multitasking · Facilitation · Leadership Development · Team-Building

Languages: Fluent in spoken and written Spanish.